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Becoming Successful By Establishing a Web Presence

June 6, 2016

The first major piece of establishing a successful web presence starts first with your website. You need to put a lot of thought into what information you want present on your website, telling the Who? and What? of your business. Think a lot about what you want to tell on your website. You may want to just include your information or you could even serve as a retail e-commerce site with direct buying available on your site. You can establish live chat relationships answering questions from potential customers, write blogs about your industry, develop multimedia such as audio and video to tell more about your business, and make it a site that can serve as a hub for your business. Determine goals for your website so clients will be able to feel like they can trust you.

Once people have visited your website, let them sign up to receive newsletters in their email accounts. This means that they are able to opt in on receiving news from you and as long as you keep your newsletter informative and useful, they will continue to keep your business in mind when they are in need of your product or service. The key isn’t to generate too much junk mail but to use this email marketing technique to serve as a reminder that you’re out there and ready for their business.

Next, take into consideration a blog. You may not think that posting articles about your industry will help generate more business, however, you would be quite shocked to find that it actually makes you appear to be more of an authority in your industry. It is important to update the blog and continue to include blogs that explain what your product or service is, why they want to use it, and how it can make their lives easier. It helps generate more traffic to your website and will establish you as a knowledgeable and reputable business person.

Also, make use of social media networks. Create business pages and encourage people to follow you or “like” you. These are free to use, numerous people use them on a daily basis and you can update your page to include the link to your webpage, generating even more traffic to your site.