is Egypt’s 1st “Digital Advertising Agency
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Internet Marketing, e-Marketing, and Online Marketing…. What is this all about?
June 6, 2016
Internet Marketing, e-Marketing, or online Marketing are different terms of same meaning. We define Internet Marketing as “all kinds of marketing activities conducted through internet and targeting internet users”.
Currently, Internet users are increasing at a great pace, at the same time internet usage is increasing heavily in all directions. Internet users use the Internet not only to receive information, but also to communicate with others through all sorts of communication tools as email, chat, forums, blogs and social networks.
Internet users are also spending more and more of their time on social networks as Facebook, Twitter, LinkedIn, Youtube, and others. Marketers and Advertisers have found their way to that huge community utilizing all sorts of marketing activities to attract those users. Marketing activities comprise of the following: Web sites development, Search Engine Optimization (SEO), email marketing, Landing pages, social media marketing on Facebook Fan Pages and Groups, LinkedIn for business marketing, Twitter for events targeting, Banner Advertising, Multimedia and Video Ads, B2B marketplaces, Viral Marketing, and Content marketing by writing articles and submitting to blogs… Nowadays the Internet has opened the doors for advertisers to precisely target their right audience thus achieving very high return on investment (ROI).